In 2015, Greenyard Foods merged fresh produce specialist UNIVEG and growing media supplier Peltracom into our group, which already boasted two market-leading companies – processor Noliko and frozen produce pioneer Pinguin.
We now have the capacity to supply all of our customers with fruits and vegetables in every popular format. Within the group, we have a dedicated team of more than 8,000 people, who bring innovative, bespoke solutions to those customers every day, with an absolute focus on quality, cost and service.
As a global leader in the fruits and vegetables industry, we work with a wide network of strategic partners and growers to source the right quality product at the right time for our customers, year round.
We have customers in 80 countries, and in Europe, we are servicing 28 of the top 30 supermarket chains via one of our 32 distribution centres for fresh produce, 15 facilities for prepared and frozen produce and 9 sites where we produce growing media. Greenyard is also the largest ripener in Europe with in excess of 500 ripening rooms and 200 packing lines.
Our world-class logistics and distribution services help our customers satisfy their customers’ need for convenience and accessibility.
How we use our size is one of our greatest strengths. All of our separate divisions operate at the top end of their particular sectors. We share excellence and best practices, we learn from each other on a daily basis, and by working towards common goals and objectives, we support the growth of the group. By doing that, we also ensure we can deliver an unbeatable range of products and services to our customers.
For consumers to eat any of our products regularly, they have to be tasty and nutritious. But we understand that they also have to be affordable, accessible, safe and easy-to-prepare. If that’s what you want, you will get it from us. That’s the Greenyard guarantee.
As a generalist with local expertise, a good geographic spread and a wide range of fruits and vegetables, the Greenyard Fresh division can respond quickly, flexibly and effectively to emerging market trends. We always take the latest consumer requirements into consideration when developing our offer – the rapid rise in demand for convenience, for example, has seen us provide a wide range of new, ready-to-eat fresh concepts and align our production and logistics processes accordingly.
The growing success of exotic fruits and ready-to-eat products has sharpened our focus on these activities. By employing optimal ripening systems for these products, we ensure that they consistently meet the expectations of the consumer, which in turn creates trust. We are already the biggest ripener of bananas in Europe and we want to further strengthen this position in the future. We are expanding our expertise by ripening other fruits, such as stone fruit and pears.
The consumer today demands diversity. That’s why we are continuously seeking new varieties with distinctive flavours to meet the growing consumer desire for both local and exotic produce. It could be mangoes or avocados, but it could just as well be apples, berries and tomatoes. By making fruit tastier and more enjoyable, we will continue to inspire consumers around the world to eat more fruits and vegetables. That is an important element of Greenyard’s vision.
Our mission is to have all of the parts of our business aligned and operating in a vertically-integrated chain. To achieve that, we feel close cooperation between the various parties in the supply chain is crucial. The collaboration of our category management teams with retail customers is key to provide the consumer with the service and products they require. At the other end of the chain, we maintain strong relationships with our growers and constantly develop our partnership model, as sourcing is a key driver of our business. We constantly invest in sustainable quality systems and give sound agronomic support to our growers.
We create value every step along the way to bring a fresh healthy future for everyone.
Marleen VaesenMD Fresh Division
Fresh frozen vegetables and fruits are very consumer-friendly. Pre-washed and full of diverse flavours, they are cut to size, and quick to prepare. The consumer chooses and uses what he or she needs, so waste can be avoided. Frozen products are very grower-friendly too; vegetables that might not be aesthetically suitable for the fresh market can be used in the frozen food industry because the quality is perfect. The vegetables are offered in cubes or slices, or as ‘ready-to-eat’ mash.
The Greenyard Frozen division is always analyzing the eating habits of the consumer. We know that people are aware that fruits and vegetables are healthy, but still they do not consume enough. Innovations are vital to drive the growth of fruit and vegetable consumption. It is also crucial to improve the taste and convenience of our products.
The modern consumer has a growing interest in products that are quick and easy to prepare. That’s why they opt more for semi-prepared and prepared meals such as our vegetable mixes, soups and sauces.
Our growers around the world know they can count on our support. We have teams based in the harvesting regions, close to the fields. This allows us to harvest the crops and process them at the optimal time, to ensure the best flavour and nutritional value. We give our growers concrete advice about innovative techniques; we use drones to check the state of the crops and determine the ideal harvest time; and we test varieties to find those with more intense flavours or those which are more resistant to diseases. Our presence in the fields allows us to produce efficiently in the prevailing agronomic and climatic conditions, and our understanding of the market helps us to expertly match supply with demand.
Hans LutsMD Frozen Division
Prepared food always has the advantage of being long lasting and easy to use. The product is preserved by a perfectly controlled process to keep the nutritional value and taste intact. In addition, we can bring a wide portfolio of products to the market: from classic summer and winter vegetables to pulses, potato products, pickles and exotic products. That range is individually packaged in either glass, cans, pouches or foil, and also increasingly in smaller portions – due to the increasing number of smaller and single-parent families or single consumers. With our pastas, soups, bouillons, sauces and dips, we offer simple and convenient solutions for every eating moment.
One of the drivers of our innovation is the increasing focus on healthy food. Fully in line with the group’s mission, we strive at the Greenyard Prepared division to provide the consumer with products fit for a healthy lifestyle. We want to change the misperception that prepared food routinely contains too much salt - we have even created an entire range of salt-free products to emphasise that point. We also offer a whole range of low-fat, “light” products. To help the consumer with their purchasing decisions, we communicate transparently about the origin of the ingredients and highlight the health benefits of certain product groups.
Today, the Greenyard divisions have a uniquely complementary range of fresh, frozen and prepared fruit and vegetables. We can offer the customer as well as the end consumer whether in-store, in restaurant or its own kitchen everything they need. Products that you might not find in our Fresh or Frozen divisions could well be offered by Prepared, and vice versa. We can offer the customer and the end consumer everything they need in-store, at a restaurant or in their own kitchen.Dominiek StinckensMD Prepared Division
The Greenyard Horticulture division develops growing substrates and organic growing media for both the professional and hobby gardener.
For the professional grower, we have traditionally focused on ornamentals, delivering compost to grow geraniums, petunias, chrysanthemums and poinsettias. We are however increasingly focussing on vegetables, fruits and herbs and we now have more than 1,000 different types of soil – tailored to each customer and the function of each specific plant. We have also achieved strong growth in the young seedling market, for example lettuce for European growers and mangoes, seeded in European potting soil then planted in South Africa.
We also tapped into another new segment; urban greenery. Roof gardens, green facades, urban farming and green roofs have becoming increasingly popular in the hobby market. More and more people have their own vegetable patch and the growing number of square-meter gardens in schools has also given us the opportunity to spread our wings, as well as encouraging consumers to eat more healthily.
Horticulture is committed to develop innovative cultivation methods that allow growers to work more profitably. We differentiate the company through our on-going R&D work to find the most sustainable cultivation methods to grow even healthier and tastier fruits and vegetables tomorrow. Whether that is through biological production, the use of natural organisms to improve plant resistance to diseases, improved soils or additional flavour and shelf life in the end product, our role at the very beginning of the supply cycle is as important as every other link along the chain.
We provide the basis for sustainable growth, but we also close the environmental circle through our cradle-to-cradle project, which recovers waste produce and recycles it into… soil.
Stefaan VandaeleMD Horticulture Division
Since 19 June 2015, UNIVEG, Pinguin, Noliko, and Peltracom have all been operating under the Greenyard banner. The group has more than 8,000 employees active in 25 countries worldwide. Our combined turnover is close to €4 billion, which makes us a global leader in fruits & vegetables and growing media.
The primary reason of the merger was to put the consumer at the heart of our business, by reinforcing our position as a reliable and sustainable partner for our retail and foodservice customers, and growers. This remains our daily ambition and our most important source of motivation.
Over many years, each of our core companies has built an impressive independent track record thanks to the enthusiasm, knowledge and passion of its employees. We are confident that together we will create even more growth opportunities, both internally and for every one of our stakeholders.
The strategic vision is “To make lives healthier by helping people enjoy fruits and vegetables at any moment, in an easy, fast and pleasurable way whilst fostering nature”. Within Greenyard we strive to set new benchmarks for success in the fruits and vegetables industry.
As a generalist with specialist strengths, we are in an ideal position to help you to fulfill your needs. We have experienced and internationally-recognised teams of specialists who have a fantastic range of skills in all aspects of the fresh, frozen and prepared range and growing media: sourcing, production, horticulture, export, import, trading, category management, ripening, fresh cut salads, packaging and supply chain services. As they all come together under the single Greenyard banner this expertise has now been combined to meet every need of the customer and the consumer.
To ensure that we deliver a broad and well-balanced line of secure, high-quality fruits and vegetables, we make it our business to understand the customers’ requirements and preferences. We want to continuously develop the Greenyard offer to fit with the produce strategies and goals of our customers, as well as the ever-changing demands of the consumers.
Together with our customers we want to create innovative products for shoppers. Living and eating healthily, getting the recommended daily requirement of 550 grams of fruits and vegetables are considerations for consumers everywhere. Convenience and accessibility are important. Food does not only have to be tasty and nutritious, it also has to be affordable, available and easy-to-prepare.
As we cover the entire fruit and vegetable industry, Greenyard is the perfect partner to provide the consumer with the right solution for them, at the right moment. We have great tasting and healthy convenient products for every moment of the day, be that an energy-full banana for breakfast, snack tomatoes for lunch, a ripened pear for an on-the-go uplift, a frozen prepared vegetable soup or a delicious portion of canned mushrooms for a weekday evening dinner.
As a global leader, Greenyard’s vertically integrated business model connects you directly to the world’s key production areas. We do this by developing efficient and sustainable produce solutions across the fresh, frozen and prepared range, and by supplying high quality products and growing media with first-class service to you as a customer. As a service-driven company, Greenyard is geared towards helping you to improve your performance and to increase the sales of healthy products to your shopper.
Within Greenyard we now give you access to experts in practically every aspect of the fruit and vegetable offering. By working in close partnership to anticipate and to satisfy consumer needs, we will use all of our extensive expertise to help you add more value to the fresh, frozen and prepared produce categories.
As a global leader in fresh, frozen and prepared fruits and vegetables as well as in growing media, Greenyard’s vertically integrated business model connects you directly to the world’s largest retail markets. Close cooperation with you as a grower helps our customers to obtain fruit and vegetables in the most sustainable and responsible way possible. We will continue to provide the optimal 12-month supply calendar and introduce new products and varieties to our customers in 80 countries.
As a grower, you can count on our support. We have teams based in the harvesting regions, close to the fields. This allows you to harvest the crops at the optimal time, to ensure the best flavour and nutritional value. We give you concrete advise about innovative techniques; and we test varieties to find those with more intense flavours of those which are more resistant to diseases. Our presence in the fields allow you to produce efficiently in the prevailing agronomic and the climatic conditions, and our understanding of the market helps match supply with demand.
As a company, we aim to delight consumers by delivering solutions that fit with all lifestyles, meet price expectations, make lives more enjoyable and help to lead a more healthy way of living. Fruits and vegetables are central to the diet of billions of people in this world and as the largest supply group around, we recognise our responsibility to help you to access the volume of healthy product that you want, when you want it at any moment of the day. So we work with our growers to create and develop the most nutritious and safe produce, and we do that in a way that is sustainable for everyone along the supply chain.
Greenyard provides great career opportunities across the world. We are a large organisation, but as we have grown, we have always managed to maintain a spirit of local entrepreneurship and a flair to complement our unified global strength. If you would come to work with us in any part of the world, you will have the opportunity to progress both personally and professionally in any direction.
We are at the very heart of one of the most important and influential business sectors in the world – fruits and vegetables. The reason fruit and vegetable seed is sown is to make the lives of the expanding world population healthier, more enjoyable and longer. There is no more nutritious food than the products that we specialise in and we are very proud of that.
Every commercial process, innovative concept or strategic partnership that Greenyard enters into is driven by a desire to improve the lives of everyone who is directly or indirectly impacted upon by what we do as a company. That starts with our employees; your abilities and commitment are the key to every one of our successes and we want you to grow and prosper within the workplace.
Our pledge is that we will supply every single one of our customers in the most sustainable and responsible way possible. To do so, we work with stakeholders at every step of the supply chain, as well as partners and customers, to improve environmental, social and economic sustainability in three key areas: